Guide to responsible pet ownership messaging
Help protect our biodiversity by encouraging responsible cat ownership in your neighbourhood.
1. Decide what behaviour(s) to promote
Key pet ownership behaviours that will keep wildlife AND pets safe; desex to prevent overpopulation, microchip and register pets, or provide other means of identification (e.g. collar) to be returned home if lost, keep cats inside at night and on your property as much possible, play with your cat to keep it happy and reduce hunting instinct, use a bell plus a bird-safe collar so birds can see your cat coming, and feed a high meat diet if allowing your cat outside to reduce its urge to hunt.
Start with these resources
2. Make your messaging positive
You are most likely to be successful if your project uses positive messaging that acknowledges cat owners’ love for their cats.
Start with these resources
3. Get your message out there
There are a variety of channels you can use to reach cat owners, from brochures to online and everything in between.
